![]() However, Land Rover will receive its fair share of investment, too, with an all-electric Range Rover launching in 2024, plus a further five new Range Rover, Defender and Discovery models by the end of 2026.Įxpect the new Discovery to be the last of those arrivals, which means a debut possibly three years away in 2025 before going on sale a year later in 2026.Ĭlick here for our list of the best luxury SUVs on sale right now. Jaguar Land Rover’s latest financial results reported that £2.6billion of investment was planned over the next year alone, with much of that money being spent on the reinvention of the Jaguar brand. Land Rover is at the very early stage of reimagining the Discovery family, with the current model expected to carry on for a good few years yet. That could mean any expansion of the Discovery family would be upwards, rather than downwards with, perhaps, a long-wheelbase version a possibility. All variants of the Discovery Family come fully-loaded with features that make it your ultimate companion on your adventure trip. Asked whether there was a future for it, Bolloré responded, “We don’t know yet. Decipher the design DNA of our models in the sporty Land Rover Discovery range of vehicles. ![]() The move upmarket might threaten the Discovery Sport, though. Placing more emphasis on luxury for ‘discerning families’ in the new Discovery, as Bolloré said, would likely mean a hike in prices from the current entry point of £57,225, with Land Rover targeting higher profit margins available in the luxury sector. It’s too early to say whether a new Discovery would lose the controversial offset rear number plate, although insiders suggest that McGovern would stick to his guns and keep it, despite some customers modifying their own cars with aftermarket central plate set-ups. Expect to see the use of flush glazing, super-slim hi-tech LED lights and pop-out door handles. Our exclusive images show how a new, more luxurious Discovery could look, refining the styling of the existing car by making use of the latest engineering techniques to give a much sleeker look, as JLR Chief Creative Officer Gerry McGovern and his team have successfully done with the latest Range Rover and Range Rover Sport. “The interest in having the Defender and Discovery brands is that you’re occupying very specific spaces,” said Bolloré. The Discovery will be that car.”Ī push upmarket for Discovery fits in with JLR’s vision for its brands of ‘modern luxury’ and would move it away from the Defender on pricing, with a less utilitarian and more upmarket design. Discovery has to, and should, play this role that could disappear from the market otherwise – in the luxury segments at least. “We need to make a real family car for the most discerning families.
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